Monday, January 31, 2011

A-League undergoing change

In what will be the A-League's most fundamental revamp since it's inception, the start of next season will be shifted by several months to avoid clashing with other popular sporting codes.

The competition is rumoured to be changing it's start to September or October, having begun in August for its first six seasons.

The change is designed to avoid the first six weeks or more of the season being affected by AFL and NRL finals, with all A-League clubs complaining that they find it almost impossible to generate excitement during other codes sporting finales.

In its first season the FFA spent $5 million on marketing to ensure the competition received enough exposure, and was rewarded with average crowds that increased for the first three seasons.

But despite the standard of play this season being hailed as the highest yet, crowds have slid in the opposite direction.

Sydney chief executive Edwin Lugt said the clubs had not been told officially that the season is set to move, but welcomed the notion.

"Assuming this happens, I think the clubs would support it unanimously", Lugt said.

"We know, and FFA research proves it, that the amount of publicity we get goes up strongly once the other codes finish".

No comments:

Post a Comment